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September 10, 2025Open Access

Consumer Insights on Green Products: an Exploratory Study

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Exploratory study uncovers factors affecting green purchasing decisions in Indian consumers, suggesting growth in market potential.

Consumers' awareness of green products significantly influences their purchasing decisions and behaviours.
The study reveals that Indian consumers are less aware of green products compared to consumers in wealthier nations.
Understanding the qualities consumers seek in eco-friendly items aids companies entering the green market.
Rising consumer knowledge about environmental issues indicates a growing market opportunity for green products.

- et al. (2025) studied this question.

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