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Evaluate the effect of green marketing on Indian consumers' knowledge and purchasing decisions regarding eco-friendly products.

April 12, 2026Open Access

A Study on Impact of Green Marketing on Consumer of India

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Research evaluates green marketing's influence on consumer knowledge and purchasing decisions in India, suggesting improvements for effectiveness.

Evaluate the effect of green marketing on Indian consumers' knowledge and purchasing decisions regarding eco-friendly products.
Sample of 300 respondents chosen for data collection
Systematic questionnaire used to gather information
Analysis of consumer awareness and purchasing behavior regarding green products
Most respondents have a high level of knowledge about green marketing
High awareness does not predict consistent purchasing of eco-friendly items
Only a small portion of consumers regularly buy green products despite occasional purchases
Adoption of green products is limited by factors such as high costs and distrust

Hirve et al. (2026) studied this question.

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Research evaluates green marketing's influence on consumer knowledge and purchasing decisions in India, suggesting improvements for effectiveness.