What type of study is this?

This is a Descriptive-Correlational Design study.

September 10, 2025European Journal of Management and Marketing Studies

Customer Relationship Management Adoption as a Driver of Loyalty: A Study of Small-Scale Businesses in Onitsha, Nigeria

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Authors

COChimezie Victor Onyenezide

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Implication

Descriptive-correlational study found CRM adoption positively influences customer loyalty in small enterprises, highlighting the need for better technology support.

Key Points

A strong positive correlation exists between customer relationship management adoption and customer loyalty.
CRM technology implementation is minimal, affecting service delivery and customer satisfaction.
Small-scale businesses struggle with limited resources and technical skills for effective CRM adoption.
Challenges like high software costs hinder the integration of structured knowledge management systems.

Cite This Study

Chimezie Victor Onyenezide (2025) studied this question.

synapsesocial.com/papers/68c1dda254b1d3bfb60fc647 https://doi.org/10.46827/ejmms.v10i2.2010

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Implication

Descriptive-correlational study found CRM adoption positively influences customer loyalty in small enterprises, highlighting the need for better technology support.

Customer Relationship Management Adoption as a Driver of Loyalty: A Study of Small-Scale Businesses in Onitsha, Nigeria

Discussion

Member takes

Implication

Key Points

Cite This Study

Customer Relationship Management Adoption as a Driver of Loyalty: A Study of Small-Scale Businesses in Onitsha, Nigeria

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider