What type of study is this?

This is a Qualitative Approach study (also classified as: Descriptive Method).

September 10, 2025

Analysis of Marketing Strategy Using the Swot Method at Skapat Coffee House in Boyolali City

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Qualitative analysis identifies marketing strengths and weaknesses in Skapat Coffee House, suggesting strategic improvements.

Findings highlight the strengths of Skapat Coffee House, such as its strategic location and modern café concept.
Evidence indicates weaknesses including ineffective promotion and the absence of professional baristas affecting customer engagement.
The SWOT analysis suggests opportunities from growing local tourism and shifting lifestyles towards cafes and unique experiences.
Threats include intense competition from other local cafes and changes in consumer preferences impacting business viability.

Anindita et al. (2024) studied this question.

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