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September 10, 2025

Analysis of Café Marketing Strategies in Malang Regency (Case Study on Alas Senja Coffee and Eatery)

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Descriptive analysis explores marketing strategies, consumer behavior, and social media utilization in a competitive cafe market.

Kafe Alas Senja effectively utilizes social media, achieving differentiation through a unique atmosphere.
The cafe adjusts pricing based on customer purchasing power, enhancing market competitiveness.
Data was collected through interviews with owners and managers, alongside direct cafe observations.
Findings suggest that innovation in products and fostering customer loyalty are crucial for sustained success.

Nurhaliza et al. (2024) studied this question.

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