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September 10, 2025International Journal of Management and Business Economics

Digital Marketing Strategies for Enhancing Brand Awareness: A Case Study of Hola Koffie in Bandung City

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Authors

CACamelia Rizki AgrinaPadjadjaran University APAdi PrasetyoPadjadjaran University AAAlisha Rahma AlfiyahPadjadjaran University

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Implication

This case study analyzes strategies enhancing brand awareness via digital marketing in the coffee shop sector, indicating effective consumer engagement.

Key Points

Consistent application of digital marketing strategies enhances brand awareness and consumer connections.
Over a four-month period, integrated marketing across social media platforms significantly boosts engagement.
The study highlights the crucial role of brand guidelines and advertising strategies in capturing target demographics.
Successful marketing strategies suggest a need for combining digital efforts with traditional marketing to maximize reach.

Cite This Study

Agrina et al. (2025) studied this question.

synapsesocial.com/papers/68c1c32e54b1d3bfb60f146c https://doi.org/10.58540/ijmebe.v3i3.1004

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Implication

This case study analyzes strategies enhancing brand awareness via digital marketing in the coffee shop sector, indicating effective consumer engagement.

Digital Marketing Strategies for Enhancing Brand Awareness: A Case Study of Hola Koffie in Bandung City

Discussion

Member takes

Implication

Key Points

Cite This Study

Digital Marketing Strategies for Enhancing Brand Awareness: A Case Study of Hola Koffie in Bandung City

Discussion

Member takes

Implication

Key Points

Cite This Study

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