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September 10, 2025Asian Journal of Management Analytics

Digital Marketing Strategy in Increasing Visitor Traffic at Etern Street Coffee

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Authors

MSMochamad Bilal SetiadiMOMuhammad Beno OktarioKIKhaerudin Imawan

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Overview

Descriptive qualitative analysis demonstrates the role of social media and influencers in boosting customer loyalty and visits.

Key Points

  • The study reveals that effective digital marketing strategies increase customer visits and loyalty.
  • Creative content and engagement on platforms like Instagram and TikTok drive traffic to Kedai Etern Street Coffee.
  • In-depth interviews and field observations highlight the importance of influencers in marketing strategies.
  • Utilizing analytics to understand customer preferences enhances Kedai Etern Street Coffee's marketing effectiveness.

Cite This Study

Setiadi et al. (2025) studied this question.

synapsesocial.com/papers/68c1bd3254b1d3bfb60ee34chttps://doi.org/10.55927/ajma.v4i3.15109
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