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September 10, 2025Journal Research of Social Science Economics and Management

Proposed Social-Media Marketing Strategy to Improve Customer Engagement on Instagram (Case Study: The Hidden Heaven)

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Authors

MNMuhammad NurUniversitas Ahmad DahlanNGNita GarnidaBandung Institute of Technology

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Implication

Case study reveals that carousel post formats boost customer engagement in B2C specialty coffee market.

Key Points

  • Carousel post formats significantly improve customer engagement in the B2C specialty coffee market.
  • The study involved qualitative interviews with management and quantitative surveys from 354 Instagram users aged 18–35.
  • Data analysis was conducted using SEM-PLS to assess the impact of social media influencers and user-generated content.
  • Findings emphasize the importance of a targeted social media strategy for coffee roasteries transitioning to B2C.

Cite This Study

Nur et al. (2025) studied this question.

synapsesocial.com/papers/68c1b1a154b1d3bfb60e93aehttps://doi.org/10.59141/jrssem.v4i12.956
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