Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
October 11, 2025Journal Of Resource Management Economics And Business

The Effect of Promotion Through Instagram and Social Media Marketing on Consumer Buying Interests at Coffee Trip

View Full Paper
Ask AI
Bookmark
Share

Authors

DRDian Bestari Santi RahayuMercu Buana UniversityPIPuji IsyantoMercu Buana UniversityNSNeni SumarniMercu Buana University

Discussion

Loading...

Member takes

Implication

Quantitative analysis shows significant influence of social media marketing on consumer buying interest for coffee trips.

Key Points

  • Instagram promotions significantly improve consumer buying interest, increasing engagement and purchases in the coffee sector.
  • Analysis revealed that among 91 active Instagram users, positive influences on buying behaviors were evident.
  • The study employed a quantitative approach with purposive sampling of coffee-related Instagram users.
  • Findings suggest the need for adaptive strategies in social media marketing to enhance consumer interests.

Cite This Study

Rahayu et al. (2024) studied this question.

synapsesocial.com/papers/68e9b2e4ba7d64b6fc1332f5https://doi.org/10.58468/remics.v3i2.123
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Instagram Marketing’s Impact on Coffee-to-Go Brands’ Repurchase Intention Through Customer-Based Brand Equity2025
  2. 2Instagram Promotion Effectiveness and the Mediating Role of Brand Awareness in Influencing Consumer Purchase Decisions at a Coffee Business2025 · 1 citations
  3. 3Proposed Social-Media Marketing Strategy to Improve Customer Engagement on Instagram (Case Study: The Hidden Heaven)2025
  4. 4Impact of Instagram Marketing on the Buying Behavior of College Students2026
  5. 5THE IMPACT OF SOCIAL MEDIA MARKETING (SMM) ON CONSUMER EXPERIENCE AND CONSUMER BRAND ENGAGEMENT2025 · 1 citations