Entrepreneurial Competence and Entrepreneur Profile for MSME Empowerment Program in Sukoharjo Regency

In the information age, most MSMEs in Sukoharjo Regency face increasingly competitive business conditions. Information disclosure is both an opportunity and a challenge for the sustainability of their businesses. Many of their businesses are still in the pilot stage, and only a few can upgrade. This is because there are still many obstacles faced by entrepreneurs, such as (1) a weak understanding of business vision and mission planning, (2) a weak understanding of measuring the achievement of goals and objectives, (3) a weak understanding of the importance of self-capacity building and sustainable business development strategies. This empowerment is carried out by providing practical knowledge and strengthening entrepreneurial competencies. The empowerment outcomes are as follows: (1) strengthening understanding of business vision and mission planning, (2) strengthening understanding and ability to set and measure the achievement of business goals and objectives, (3) strengthening self-competence and guiding participants to design a blueprint for sustainable business strategies.