Community Empowerment through Entrepreneurship Education Based on Local Potential to Support Economic Independence

Community empowerment through entrepreneurship education is essential for transforming local potential into productive and sustainable economic activities. This community service program aimed to strengthen the entrepreneurial capacity of MSME participants in Tangerang Raya through entrepreneurship education, local potential mapping, and the utilization of digital technology in business management. The program was organized by UMKM Tangerang Raya at the Universitas Raharja Hall in Tangerang, involving 70 participants representing MSMEs. The implementation employed a training and mentoring approach covering entrepreneurship education, local potential development, business management, MSME digitalization, Point of Sale (POS) systems, and payment gateways. The activities were designed to provide participants with both conceptual knowledge and practical insights into business development, operational management, and digital transactions. Evaluation was conducted through pre-tests and post-tests to assess participants understanding; however, the actual evaluation scores were not available for this manuscript, and therefore, no quantitative improvement is claimed. The program highlights the integration of entrepreneurship education, local potential utilization, and digital technology as an approach to strengthening MSME capacity and supporting economic independence. This approach may serve as an initial reference for future community-based mentoring programs aimed at developing sustainable economic activities based on local resources.