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September 10, 2025Media and Communication Review

The Impact of Instagram Influencers on Purchase Intention of Female Users

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Authors

AJAlice JamesUBUmmul BaneenARAhsan Raza

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Overview

Quantitative survey shows influence of female Instagram influencers on purchase intention among female users, suggesting effective marketing strategies.

Key Points

  • The results showed that over 80% of respondents spend more than half an hour on Instagram daily, indicating high engagement levels.
  • A significant number of participants indicated that their buying decisions are influenced by Instagram influencers, highlighting the platform's marketing potential.
  • This quantitative analysis was based on a survey of 200 participants, with 178 valid responses collected via Google Forms.
  • The findings underscore the role of Instagram in brand marketing, providing crucial insights for businesses looking to engage customers through influencer marketing.

Cite This Study

James et al. (2024) studied this question.

synapsesocial.com/papers/68c1e07d54b1d3bfb60fd463https://doi.org/10.32350/mcr.41.05
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Impact of Digital Advertising by the Influencers on Consumers’ Online Buying Behaviour (Special Reference to Instagram)2024
  2. 2A STUDY ON HOW INSTAGRAM INFLUENCERS SHAPE AND AFFECT THE BUYING BEHAVIOUR PREFERENCE & PURCHASE DECISION OF CONSUMER2026
  3. 3Impact of Instagram Marketing on the Buying Behavior of College Students2026
  4. 4INVESTIGATING THE INFLUENCE OF INSTAGRAM MARKETING ON MILLENNIAL PURCHASE DECISIONS2024
  5. 5The Rise of Digital Influencer on Instagram to Impact the Brand Engagement and Purchase Decision2024