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June 1, 2024Jurnal Ilmu Manajemen & EkonomikaOpen Access

The Rise of Digital Influencer on Instagram to Impact the Brand Engagement and Purchase Decision

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Authors

MAMeta AndrianiDADeasy Ariyani

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Cite This Study

Andriani et al. (2024) studied this question.

synapsesocial.com/papers/68e674e7b6db6435875ffb37https://doi.org/10.35384/jime.v16i2.561
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Impact of Digital Advertising by the Influencers on Consumers’ Online Buying Behaviour (Special Reference to Instagram)2024
  2. 2The Impact of Instagram Influencers on Purchase Intention of Female Users2024
  3. 3Social Media Influencers: Customer Attitudes and Impact on Purchase Behaviour2024 · 11 citations
  4. 4A STUDY ON HOW INSTAGRAM INFLUENCERS SHAPE AND AFFECT THE BUYING BEHAVIOUR PREFERENCE & PURCHASE DECISION OF CONSUMER2026
  5. 5Social Media Influencers: Customer Attitudes and Impact on Purchase Behaviour2024 · 40 citations