What type of study is this?

This is a Descriptive Qualitative study.

September 10, 2025

The Effectiveness of Social Media Marketing on Tudung Saji MSME Products in Maholo Village

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Descriptive qualitative approach shows enhanced digital competence and online marketing among MSME players.

MSME players successfully created and managed WhatsApp Business accounts for promotion, showcasing skill improvement.
Training led to a better understanding of digital marketing strategies, addressing evolving consumer behavior.
Results indicate significant potential for MSMEs to thrive in a digital ecosystem, enhancing local product competitiveness.
Descriptive qualitative methodology allowed for direct engagement at MSME locations, fostering practical learning.

Saputra et al. (2024) studied this question.

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