Analysis on Impact of Media on Commercialization of Durga Puja: With Special Reference to Kolkata

"Protima" pujas, or theme-based pujas, have become very popular in Kolkata. These pujas are distinguished for their distinctive, sometimes unusual, and provocative topics that blend art, culture, and modern concerns. The celebration has become more inclusive and approachable for people of diverse backgrounds and interests, thanks to the idea of theme-based pujas. Every year, the city is filled with excitement as the festival draws near. Local groups, known as "paras," strive to surpass one another in terms of imaginative concepts and artistic installations. Social issues, historical occurrences, well-known people, environmental concerns, abstract ideas, and more can all be included in the themes. The themes have been thoughtfully selected to speak to the diverse population of the city and capture the spirit of the times. This paper reflects an analysis on impact of Media on Commercialization of Durga puja in Kolkata.