What type of study is this?

This is a Systematic Review study.

September 10, 2025

The Influence of Big Data Analytics on Personalized Customer Experiences

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Authors

OOOsazee Onaghinor OUOgechi Thelma Uzozie OOOdira Kingsley Okenwa

Discussion

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Implication

Systematic literature review reveals big data analytics improves customer engagement and satisfaction, indicating substantial transformative potential.

Key Points

Big data analytics significantly enhances personalization by tracking customer behavior in real-time and predicting their needs.
Findings highlight machine learning and sentiment analysis as critical technologies that enable personalized customer interactions.
A systematic literature review assessed 28 scholarly articles published in top databases, underscoring the study's rigor and scope.
Effective implementation requires addressing ethical concerns and data quality issues to maximize big data's benefits.

Cite This Study

Onaghinor et al. (2020) studied this question.

synapsesocial.com/papers/68c1e25b54b1d3bfb60fffc1 https://doi.org/10.54660/ijmer.2020.1.1.07-15

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Implication

Systematic literature review reveals big data analytics improves customer engagement and satisfaction, indicating substantial transformative potential.

The Influence of Big Data Analytics on Personalized Customer Experiences

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Big Data Analytics on Personalized Customer Experiences

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider