September 26, 2024International Journal For Multidisciplinary Research

The Role of Big Data Analytics in Personalized Marketing: Enhancing Consumer Engagement and Business Outcomes

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Authors

AAAyesha Islam Asha S-Syed Kamrul Hasan -M-MD Ariful Islam -

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Implication

Review of literature and case studies demonstrates enhanced consumer engagement across commercial enterprises, highlighting the operational value of data-driven targeting.

Key Points

Personalized marketing strategies driven by big data analytics improve customer engagement, whereas tailored outreach markedly elevates brand loyalty and consumer satisfaction.
Review of current literature and case studies evaluates customer segmentation models, tracking shifts in conversion rates alongside real-time predictive analytics frameworks.
Highlights the necessity of balancing data mining with consumer privacy protections, while noting that system integration hurdles remain a major challenge for modern enterprises.

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Asha et al. (2024) studied this question.

synapsesocial.com/papers/68e5743bb6db64358751499d https://doi.org/10.36948/ijfmr.2024.v06i05.28077

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Implication

Review of literature and case studies demonstrates enhanced consumer engagement across commercial enterprises, highlighting the operational value of data-driven targeting.

The Role of Big Data Analytics in Personalized Marketing: Enhancing Consumer Engagement and Business Outcomes

Discussion

Member takes

Implication

Key Points

Cite This Study

The Role of Big Data Analytics in Personalized Marketing: Enhancing Consumer Engagement and Business Outcomes

Discussion

Member takes

Implication

Key Points

Cite This Study

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