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E-business trends in the new realities

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E-commerce is rapidly growing, adapting to military and pandemic challenges in Ukraine.
Internet sales are projected to rise significantly, emphasizing the importance of automation and consumer engagement.
Observational analysis of e-business trends shows a shift towards customer retention rather than acquisition.
This shift highlights the resilience of enterprises in Ukraine despite ongoing military aggression impacting market dynamics.

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The article reveals e-commerce growth in Ukraine during conflict and pandemic, highlighting adaptation strategies.

Gura et al. (2022) studied this question.

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