The peculiarities of companies’ activity of the intellectual services sector under the influence of digitalization

The peculiarities of the intellectual services sector are determined in the work, the characteristic of new properties of digital transformation within the intellectual services sector is given. The author of the article, based on the deep analysis of theoretical material on the topic, presents the concept model of the services market in the context of two sectors: highly professional and intellectual services ones. The features of the formation of the sector of "knowledge-intensive services", which are consumed by business structures, and accordingly form "knowledge-intensive business services" ("Knowledge-intensive business services – KIBS") are considered in the article. The characteristics of the classification of knowledge intensive business services (KIBS) in the edition of Mueller and Zenker are revealed. The research of the use of intellectual services in ten segments on the example of Dnipro region. According to the results of the survey, tables are formed that characterize the elements of the intellectual services sector in three selected elements of KIBS: real estate, engineering and law firms, as well as in their other elements: marketing services, audit, financial services; advertising and design, recruitment. In addition, a survey of representatives of the relevant activities the rapid analysis of digital literacy of their professionals and identified features of the distribution of computer literacy in the analyzed three segments of the services market (engineering, real estate and legal) were conducted. The analysis of research results in the direction of computer and digital literacy of specialists of the companies of the specified elements of KIBS is executed. Also, the author (based on the survey) identified the degree of readiness of the staff of a number of companies to increase a computer literacy and mastering digital technologies. Some aspects of digitalization in the activities of companies in the intellectual services sector, which involves the widespread and active use of information and communication technologies are investigated. In turn, digitalization in the context of increasing the efficiency of companies in the intelligent services sector provides an opportunity to increase competitiveness by providing an individual approach to each consumer.