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This is a Quantitative Study study.

Consumer Behaviour Trends in on-Campus Retail Spaces

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Survey highlights trends in consumer behaviour, including digital payments and sustainability in on-campus retail.

Key factors driving purchasing decisions include product availability at 64% and quality convenience at 50%, indicating consumer priorities.
A significant 90.2% of respondents prefer digital payment methods like UPI/QR codes for on-campus purchases.
The research identifies a growing consumer interest in sustainability, with 83.3% supporting eco-friendly product options in retail spaces.
All respondents reported high satisfaction (100%) with improvements in quality, ambience, and digital services in retail outlets post-COVID.

Praveen Srivastava (2025) studied this question.

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