Constructing Public Trust and Strengthening Influence through Strategic Communications for DKI Jakarta Provincial Government

Digitalization also makes it easier for institutions, especially the government, to approach and communicate with their communities to gain trust with the narratives conveyed. The main objective of this study is to compile the best strategic communication blueprint implemented by the DKI Jakarta Provincial Government so that its policies can be felt by the public and build public trust, both the public and investors in the form of a blueprint. By using the design and development research method (Richey & Klein, 2014) combined with a thematic approach (Braun & Clarke, 2012) and content analysis (Neuendorf, 2018). This study identifies the challenges and needs of strategic communication in the DKI Jakarta Provincial Government, such as (1) the development of the new IKN in Kalimantan inevitably shifts Jakarta's position as the capital city; (2) Jakarta is not a disaster city; (3) Jakarta must maintain the mental health of its citizens; (4) Jakarta residents must be healthy; (5) the flood of information and hoaxes on social media, and (6) Jakarta residents who are already information savvy. Then, this study also develops a strategic communication model for the DKI Jakarta Provincial Government by (1) embodying the vision and mission of the DKI Jakarta Provincial Government as branding; (2) constructing narratives with storytelling in the form of content; (3) preparing space for strategic communication; (4) empowering DKI Jakarta Provincial Government employees as content creators; (5) realizing a DKI Jakarta Provincial Government with hyper-sociality and (6) audience clustering