Marketing Management Strategy of Kerupuk Amplang Dapoer Surya Ani to Increase the Competitiveness of Local Products

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Effective marketing strategies significantly increased the sales of amplang crackers, showcasing improved competitiveness.
Using qualitative analysis, key strategies identified include enhancing product quality and implementing new product innovations.
Collaboration with related agencies and attractive packaging were pivotal in attracting more customers to the product.
Introducing special promotions and opening new branches in strategic locations also contributed to higher sales.

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Qualitative analysis reveals effective marketing management strategies for amplang crackers, highlighting innovation and promotions.

Aldi et al. (2025) studied this question.

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