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October 12, 2025

Marketing Mix Strategy in the Development of Puli Bawang Crackers Micro Business Centers in Tambakrejo Village, Waru District, Sidoarjo Regency

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Authors

HIHerwin IstyaningrumHHHamidah HendrariniSWSri Tjondro Winarno

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Overview

Analysis reveals perceptions of marketing mix strategies among micro business actors, indicating positive outcomes.

Key Points

  • The perception of the marketing mix strategy among business actors is generally positive, indicating effective practices.
  • SWOT analysis helped determine the best marketing mix strategy for cracker micro business centers in the area.
  • In this study, the process variable received an excellent rating, showcasing strong operational practices.
  • A turn around strategy in quadrant III was identified as the best approach for marketing mix development.

Cite This Study

Istyaningrum et al. (2023) studied this question.

synapsesocial.com/papers/68eb6f7ceea689731b3004a0https://doi.org/10.47310/hjebm.2023.v04i01.007
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