Disconnected humanity

This article analyzes the reconfiguration of the social bond in the algorithmic age, based on Mark Zuckerberg’s discourse and its public reception. Using tools such as IRaMuTeQ and TextBlob, 759 comments on a YouTube interview are examined to identify affective polarities and emerging semantic structures. The study reveals a tension between the algorithmic promise of companionship and the defense of alterity as the core of human connection. It argues that emotional automation does not resolve structural loneliness but rather turns it into an object of technocapitalist design, management, and profitability.