Strategies for Enhancing Creativity in the Workplace and Their Impact on Employee Performance:a Field Study in the Private Sector

This study examines the impact of creativity-enhancing strategies on employee performance in private-sector organizations. Using a mixed-methods approach (quantitative survey with 300 employees and qualitative interviews with 12 managers), the research identified key strategies, including flexible work environments, non-material incentives, and leadership support. Results revealed that open work environments (β=0.44) and training programs (β=0.31) had the strongest positive impact on performance, while material incentives showed limited effectiveness (β=0.17). The study highlights the critical role of psychological safety and intrinsic motivation in fostering creativity, aligning with Self-Determination Theory (Deci et al., 1999). However, reliance on self-reported data and the exclusion of public-sector organizations limits generalizability. The findings provide a practical framework for managers to prioritize non-material investments in creativity, suggesting future research should integrate objective performance metrics and explore cross-cultural contexts.