Artificial Intelligence in Reality Tv Production and Its Effect on Scriptwriting Performance: Mediating Role of Interactive Media Experiences

AI mode of production supported model process. Some of the AI-supported engagement of the production process is explained in the (PLS-SEM) process as follows, from where its salinification is expected for mass telecasting. AI input data telecasting total productions house scriptwriters, producers, and technical manpower. Model and Scripting for creativity-mediated paths. The theoretical underpinning of IF to technological aspects associated with creativity performance has also been recognized as dynamic capabilities theory (DCT). The results show that AI automation, live focusing, and the data as an enabler of storytelling play a strong, positive role in the quality and productivity of scriptwriting. Second, interactive media “experiences” are a crucial mediating factor to span technological innovation and audience-centered authoring. Now, in the fast-paced world of dynamic media, AI is not just enhancing the changing the meaning of writing itself. The present findings suggest the importance of striking a balance between preparedness for innovation and human ventures to sustain the long-term effects of an interactive relationship that can predict production performance. If, however, the A.I. tools of the future also embrace principles for safeguarding creative integrity, trust, and audience engagement in an innovative production world, which they will need to, and the industry players will actually have to opt in, then speed of adoption is, paradoxically, its best friend.