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September 12, 2025Journal of Business Management and Economic DevelopmentOpen Access

State Control, User Experience, and Purchase Intentions in the Digital Economy: Empirical Evidence from Vietnam

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Authors

TNTrung Phan NhanBình Dương UniversitySMSang Huynh MinhDalat University

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Overview

Empirical evidence shows user experience drives purchase intentions in Vietnam, highlighting state control's indirect effects.

Key Points

  • User experience significantly influences purchase intentions, emphasizing convenience and satisfaction.
  • The study utilized structural equation modeling to analyze survey data from social media users in Vietnam.
  • Government policies indirectly affect shopping behavior through social media interaction and user experience.
  • The research provides practical recommendations for enhancing digital interfaces and supporting SMEs in e-commerce.

Cite This Study

Nhan et al. (2025) studied this question.

synapsesocial.com/papers/68d44a3031b076d99fa53382https://doi.org/10.59653/jbmed.v3i03.1896
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