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This is a Quantitative Study study.

September 12, 2025

The Influence of Customer Relationship, Competitive Price and Competitive Advantage on Marketing Performance in Micro, Small and Medium Enterprises (MSMEs) of Batik in Jember

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Consumer relations significantly enhance marketing performance in micro, small and medium enterprises in Jember.
Competitive prices positively affect the marketing performance of batik MSMEs, highlighting pricing strategies' importance.
Competitive advantages are crucial to improving marketing outcomes for MSMEs in Jember's batik industry.
Analysis of 115 respondent data indicates strong correlations between these factors and overall marketing performance.

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Implication

Analysis finds customer relationship and competitive prices significantly boost marketing performance in MSMEs, indicating essential strategies for growth.

Cite This Study

Nurholisah et al. (2025) studied this question.

synapsesocial.com/papers/68d44b2231b076d99fa54036 https://doi.org/10.38124/ijisrt/25jun991

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Implication

Analysis finds customer relationship and competitive prices significantly boost marketing performance in MSMEs, indicating essential strategies for growth.

The Influence of Customer Relationship, Competitive Price and Competitive Advantage on Marketing Performance in Micro, Small and Medium Enterprises (MSMEs) of Batik in Jember

Key Points

Discussion

Implication

Cite This Study

The Influence of Customer Relationship, Competitive Price and Competitive Advantage on Marketing Performance in Micro, Small and Medium Enterprises (MSMEs) of Batik in Jember

Key Points

Discussion

Implication

Cite This Study

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