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The research aims to enhance the performance of batik MSMEs in Jambi City using the Comparative Advantage strategy.

Improving the Performance of Batik Craft MSMEs in Jambi City Through a Comparative Advantage Strategy Using the House Model Approach

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The research aims to enhance the performance of batik MSMEs in Jambi City using the Comparative Advantage strategy.
Adoption of the House Model approach for business development
Focus on the comparative advantages of Jambi batik MSMEs
Analysis of innovation strategies and resource management
Jambi batik crafts can compete by utilizing local and innovative materials
Performance improvement leads to unique product characteristics
Effective marketing strategies include leveraging digitalization for global market access

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This approach demonstrates improved competitiveness in batik crafts in Jambi through innovation and effective resource management.

Purwati et al. (2025) studied this question.

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