Factors Influencing the Performance of the Batik-based Apparel SMEs in Malaysia

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Qualitative analysis reveals critical demand-side challenges faced by Malaysian batik apparel SMEs, implying urgent policy shifts.

The study finds significant demand-side challenges affecting Malaysian batik apparel SMEs, which impact their performance and profitability.
In-depth interviews with 10 SMEs in Kuala Lumpur-Selangor revealed key issues including quality, design, and alternate fabric sourcing challenges.
Qualitative research approach provides insights into the hurdles these SMEs face, emphasizing the need for a shift in policy discussion focus.
The findings highlight the importance of improving demand-side factors to better support SMEs in the Malaysian batik supply chain.

Ghosh et al. (2025) studied this question.

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