What type of study is this?

This is a Observational study (also classified as: Semi-Structured Interviews, Literature Review).

September 10, 2025International Journal of Islamic Business and Economics (IJIBEC)Open Access

Enhancing Sustainability of Batik MSMES Through Product Innovation and E-Commerce: A Case Study of Seberang Jambi Indonesia

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Authors

MMuazzaJambi University MMMayasari Markim SSSiti SyuhadaJambi University

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Implication

This case study shows how product innovation and e-commerce improved sustainability in batik MSMEs, implying a need for better digital literacy and policy support.

Key Points

Batik MSMEs improved market value through eco-friendly materials and innovative designs, strengthening cultural identity.
E-commerce expanded market reach for batik SMEs nationally and internationally, enhancing their competitive edge.
Limited capital for innovation and low digital literacy hindered full adoption of strategies among batik MSMEs.
This research enriches theories of product innovation and e-commerce by integrating cultural values and sustainability.

Cite This Study

Muazza et al. (2025) studied this question.

synapsesocial.com/papers/68c1b81254b1d3bfb60ebf7d https://doi.org/10.28918/ijibec.v9i1.9902

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Implication

This case study shows how product innovation and e-commerce improved sustainability in batik MSMEs, implying a need for better digital literacy and policy support.

Enhancing Sustainability of Batik MSMES Through Product Innovation and E-Commerce: A Case Study of Seberang Jambi Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

Enhancing Sustainability of Batik MSMES Through Product Innovation and E-Commerce: A Case Study of Seberang Jambi Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

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