Study of marketing strategies of E-commerce platforms worldwide

Based on the development of the Internet and Artificial Intelligence technology, the shopping pattern has entered into a new era. This essay discusses the basic information of one of the specialized shopping patternsE-commerce, including the definition, history, and four main types of E-commerce including B2C( Businesses sell products or services directly to individual consumers), C2C(Direct transactions between consumers, and the platform provides intermediary services.), B2B(A business transaction between businesses, usually a bulk purchase or supply chain cooperation), and Intra-B commerce(Intra-enterprise e-commerce, such as inter-departmental resources allocation and internal procurement, does not involve external transactions). It also discusses the information of marketing, including the difference between traditional marketing and E-marketing, the result demonstrates that the main difference appears in the purpose and the way of transportation. Based on four main E-commerce platforms: Amazon, Taobao, Douyin, and Pinduoduo. Amazon is a global e-commerce giant with efficient self-operated logistics, Taobao is the originator of Chinas e-commerce, Douyin is a short video traffic dominant, accurate algorithm recommendation, and Pinduoduo is a platform started by a low-cost group, focusing on the sinking market. The study will concentrate on their marketing strategies and analyze the pros and cons and the differences between them. This essay also analyzes the future trend of E-commerce.