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September 12, 2025Open Access

The DeepFake Dilemma: Balancing Innovation, Ethics, and Accountability Through Law

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The proposed regulatory framework enhances accountability in deepfake technology while fostering innovation in media.
Current regulations include various national laws and international frameworks like the EU AI Act to address deepfake concerns.
Governance in the media industry should include consent and transparency obligations to protect affected parties from misuse.
Thoughtful governance is essential to ensure that the benefits of deepfakes do not overshadow the associated risks in media.

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Analysis reveals the need for balanced regulation of deepfakes in media, indicating safeguards can promote ethical use.

Yadav et al. (2025) studied this question.

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