The Role of Consumer Education in the Impact of CSR on Customer Loyalty in the Retail Industry

The concept of corporate social responsibility (CSR) has become a significant subject within the retail industry. A primary cause is the notion that corporate social responsibility (CSR) has an impact on customer loyalty of a company. By examining its moderate effects through support for CSR, the study investigates how customer education level affects customer loyalty. Through surveys, information from across China was gathered to investigate customer perceptions. The hypotheses were tested with regression. The result of the study based on the overall sample revealed that educational level affected customer loyalty negatively and significantly. This indicates that higher educational attainment may require greater efforts to convince consumers to accept and appreciate a businesss CSR initiatives, thereby enhancing their loyalty. Finally, managerial implications and limitations of this findings are discussed. Understanding customer education can help businesses with market segmentation, targeting, and positioning, thus increasing the success of their corporate social responsibility initiatives.