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September 16, 2025Journal of Hunan University Natural Sciences

Development of the e-AGRINT Model: A Grounded Theory Study of Online Repurchase Intentions for Agricultural Products in Indonesia

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Authors

ARArga Ramadhana

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Overview

Qualitative study reveals the e-AGRINT model enhances online repurchase intentions in Indonesian e-commerce, suggesting new marketing strategies.

Key Points

  • The e-AGRINT model identifies four dimensions that affect consumer repurchase intention in agricultural products.
  • In-depth qualitative study involved semi-structured interviews with 21 agricultural e-commerce users in Indonesia.
  • Grounded theory approach ensured methodological rigor through theoretical sampling and constant comparison techniques.
  • Findings contribute valuable insights to digital marketing strategies and agricultural technology adoption in emerging markets.

Cite This Study

Arga Ramadhana (2025) studied this question.

synapsesocial.com/papers/68d4508931b076d99fa585d8https://doi.org/10.55463/issn.1674-2974.52.6.7
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