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December 31, 2020Journal of Innovation in Business and EconomicsOpen Access

Factor affecting user satisfaction in agricultural e-commerce applications: Facing the new normal

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Authors

ANAlfa Nursyamiza NusiferaMNMukhamad NajibKKKirbrandoko Kirbrandoko

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Overview

Survey study reveals that delivery, security, and interface design dictate user satisfaction and loyalty in agricultural e-commerce shoppers, highlighting logistical priorities for consumer retention.

Key Points

  • To identify user characteristics and determine the application features that drive customer satisfaction and brand loyalty in agricultural retail e-commerce.
  • Surveyed 170 consumers in the Greater Jakarta area, Indonesia, using convenience sampling with a structured questionnaire (majority female, aged 20–30 years).
  • Evaluated the structural relationships between platform attributes, consumer satisfaction, and brand loyalty using structural equation modeling (SEM).
  • Information quality, platform design, response speed, security, and delivery efficiency had statistically significant positive effects on user satisfaction, which subsequently drove customer loyalty.
  • User ability, payment options, and customer service did not demonstrate a statistically significant effect on customer satisfaction.

Cite This Study

Nusifera et al. (2020) studied this question.

synapsesocial.com/papers/6a75d19b3d78a07d47dd81efhttps://doi.org/10.22219/jibe.v4i02.12954
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