This analysis reveals the risks of state-regulated influencer campaigns in tourism, highlighting authenticity and manipulation concerns.
This paper examines the potential risks and consequences of state-regulated influencer campaigns in shaping tourism narratives. While influencers have become effective tools for promoting destinations, government co-optation risks turning tourism into propaganda by fabricating appeal, undermining authenticity, and misleading travelers. The study highlights the tension between beneficial collaborations and manipulative practices, emphasizing the need to safeguard authenticity in digital tourism promotion.
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Daisy May Dr. Reamico (2025) studied this question.
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