What type of study is this?

This is a Quantitative Study study.

September 16, 2025Journal of Islamic marketing

The effects of cosmopolitanism and religiosity on animosity: the mediating role of ethnocentrism

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Authors

KYKumru Yalcınkaya LKLeyla LEBLEBİCİ KOÇER SSSinem SargınNuh Naci Yazgan University

Discussion

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Implication

Quantitative analysis reveals ethnocentrism mediates religiosity's effect on consumer animosity among Turkish consumers, suggesting cultural implications for marketers.

Key Points

Religiosity significantly influences ethnocentrism and consumer animosity, revealing cultural factors in consumer behavior.
Cosmopolitanism has a direct positive effect on consumer animosity but does not impact ethnocentrism significantly.
Ethnocentrism mediates the relationship between religiosity and consumer animosity, indicating a complex interplay between these variables.
The research highlights the importance of considering ethnocentrism and religious values when targeting Turkish consumers in marketing strategies.

Cite This Study

Yalcınkaya et al. (2025) studied this question.

synapsesocial.com/papers/68d4565431b076d99fa5af44 https://doi.org/10.1108/jima-12-2024-0612

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Implication

Quantitative analysis reveals ethnocentrism mediates religiosity's effect on consumer animosity among Turkish consumers, suggesting cultural implications for marketers.

The effects of cosmopolitanism and religiosity on animosity: the mediating role of ethnocentrism

Discussion

Member takes

Implication

Key Points

Cite This Study

The effects of cosmopolitanism and religiosity on animosity: the mediating role of ethnocentrism

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider