Evocative Impact Based on the Example of Verbalization of the Concept of New York in the Headlines of Media Texts

The article is devoted to studying the specifics of representing the concept of “New York” in various news media texts describing the event of capturing a city with the same name during Russia’s special military operation in Ukraine. According to the actual research, evocative influence is analyzed as a particular form of speech impact within media discourse. Its role in utilizing the background knowledge of both authors and audiences to coordinate and clarify information is highlighted, while identifying the pragmatic features that evocation imparts to the media text. Special emphasis is placed on how evocative impact can adjust the level of influence over the audience and tailor the media content to align with the collective worldview of readers. Additionally, contemporary conceptual traits and methods of representing the concept within the framework of media texts are examined.