Specifics of the Irony Tactics in the Communicative Interaction of the Intellectual Game Participants

One of the features of modern mass media discourse is the functioning of new genre forms. For this reason, the research of media genres with a complex structure is becoming relevant. The analysis focuses on the quiz show hypergenre based on the communicative event «intellectual game». Intellectual games are divided into «authentic» and «peripheral» ones because of dependence on the role relationships type, topics and features of speech. The purpose of this paper is to present features of one of intellectual game key tactics show hypergenre structure. The material is Russian television quiz shows «Clever Girls and Clever Girls», «Through the Mouth of a Baby», «Where is the Logic?», «Five for One», «One Hundred to One». The research is based on the irony, in particular, the influence on the quiz linguopragmatic analysis. The author comes to the conclusion that irony tactics realizes different functions in “authentic” and “peripheral” intellectual games. The role of irony in “authentic” intellectual games is limited with a pragmatic function within game dialogue while this tactics in “peripheral” games is multifunctional. It is not only an element of the verbal behavior. In addition, it is a structural subgenre, since it marks the transition to phatic dialogue. The results of the comparative analysis show that the functioning of irony tactics may be considered as a genre differentiation parameter of “authentic” and “peripheral” intellectual games, as well as a variability factor of quiz shows genre structure.