The Mediating Effects of Process Innovation on AI Adoption and Operational Performance in Malaysia’s Electrical and Electronics Small and Medium Enterprise Manufacturers: A Conceptual Framework

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AI adoption enhances operational performance in Malaysian E&E SMEs, yet its adoption rates remain low.
Framework integrates five key factors influencing AI adoption: human, technological, organizational, environmental, and data management.
Process innovation serves as a mediating variable, bridging AI adoption and enhanced operational performance.
The framework provides important insights for practitioners and researchers aiming to boost performance in SMEs.

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Conceptual framework addresses AI adoption's impact on operational performance in Malaysian E&E SMEs, suggesting process innovation as a mediator.

Pavithran et al. (2025) studied this question.

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Conceptual framework addresses AI adoption's impact on operational performance in Malaysian E&E SMEs, suggesting process innovation as a mediator.