Exploration reveals cognitive fatigue and altered attention in users of continuous reel scrolling, suggesting implications for well-being.
Continuous reel scrolling, a ubiquitous feature of modern social media platforms, presents a unique user experience characterized by an endless stream of visual content. This paper examines the perceptual and cognitive impacts of this interaction paradigm, focusing on its potential to induce a state of heightened engagement, alter attentional processes, and contribute to cognitive fatigue. We synthesize findings from diverse fields, including visual perception, cognitive psychology, human-computer interaction, and media studies, to explore the mechanisms underlying the "unblinking scroll" effect and its potential implications for user well-being.
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Bhadouria et al. (2025) studied this question.
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