Expectations of International Tourists Towards Satun Unesco Global Geopark

An expectation is generally referred to as a prediction in the mind of the tourists about the expected outcomes of a product or service. The expectations of tourists reflect their experiences. This study aims to test the expectations of the tourists towards a particular destination. A quantitative research design was applied. The sample consisted of 300 international tourists who wished to travel to Satun UNESCO Global Geopark. Questionnaires were used to collect data. The statistics data was analysed using frequency, percentage, mean, and standard deviation. The results showed that the international tourists at the Satun UNESCO Global Geopark had high expectations. The study found that tourists expectations were the highest with regards to the attractions, followed by the services provided, and the facilities available. Therefore, these findings can make clear what tourists expect from geoparks and can be used to improve and develop tourism services in various fields, which will enhance tourism services about service providers to go beyond the expectations of tourists and help them to make a good the impression and provide high levels of satisfaction. Moreover, the expectations of the tourists can be used to improve the development, administration, and sustainability of the Satun geopark from a geotourism perspective as well as that if the local community.