Empirical Study of Cangshan Global Geopark's Tourism Development Planning Based on Tourist Satisfaction

This study takes Cangshan UNESCO Global Geopark as an example, which takes the connection between tourism and economic departments as the starting point, adopts appropriate tourism development methods, and determines that tourists are one of the most important stakeholder groups in tourism development. Based on this, this study aims to explore the tourists' cognition and support for the sustainable tourism development of Cangshan Global Geopark. In this study, a self-administered questionnaire survey method is used to construct the tourist satisfaction evaluation model of Mount Cangshan, and the tourist satisfaction of various scenic spots in Mount Cangshan is calculated and evaluated. The characteristics, tendency and purpose of tourists are studied. This result provides an effective reference for strengthening the construction of the characteristics of Cangshan scenic area and the management of tourists' complaints. It can also help Cangshan scenic area plan tourism arrangements more reasonably, improve social service level and provide tourists with "zero defect" tourism products.