Survey assesses investment preferences and awareness among rural working women in Nagaon district, highlighting financial literacy needs.
This study examines the investment behaviour of rural working women in Nagaon district of Assam, with a focus on their preferences, influencing factors, and awareness levels. Primary data were collected from 150 respondents through a structured questionnaire, and analysis was conducted using percentages and the Chi-square test. Findings reveal that savings accounts are the most preferred investment avenue, followed by insurance and recurring deposits, reflecting a preference for safety and liquidity. Awareness of modern instruments like mutual funds and PPF/NSC remains very low. The study highlights the need for financial literacy and policy measures to promote diversified investments.
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A. Bora (2025) studied this question.
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