This article reveals how mass media shapes hyperactive culture and drives emotional exhaustion in vulnerable groups.
The article investigates toxic productivity as a media-constructed phenomenon that extends beyond individual behavior. It reveals the role of mass media in shaping a culture of hyperactivity and the devaluation of rest. The consequences for vulnerable social groups are analyzed. It is shown that social networks romanticize overwork, stimulate constant self-comparison with others, and reinforce notions of success, which lead to emotional exhaustion and alienation.
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Volodymyr Zubrytskyi (2025) studied this question.
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