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This is a Quantitative Study study.

September 17, 2025KnE Social SciencesOpen Access

Harnessing Green Marketing: Shaping Consumer Behavior in Indonesia's Energy Sector

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Quantitative analysis reveals significant influence of green marketing on sustainability preferences in consumers.

Green marketing strategies significantly enhance consumer preferences for sustainable energy products, driving environmentally conscious behavior.
Regression analysis indicates that factors like eco-labels and recyclable packaging positively affect consumer attitudes and purchasing decisions.
Data was collected from 100 respondents within the Mercu Buana University community, a group active in promoting environmental sustainability.
The findings will inform energy companies on effective marketing strategies that align with environmental initiatives and consumer education.

Asih et al. (2025) studied this question.

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