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September 17, 2025International journal of business economics & managementOpen Access

Digital transformation for value chain development of mountainous OCOP products in Thanh Hoa Province, Vietnam

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Authors

TTTrần Trung TìnhHTHoang Thi Thoa

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Overview

Mixed-method analysis reveals challenges in digital adoption for OCOP products in Thanh Hoa, highlighting stakeholders' roles.

Key Points

  • Digital transformation can significantly enhance value chains for OCOP products, improving stakeholder engagement.
  • The study identified that 61.1% of participants were household producers, indicating a dominant role in OCOP structures.
  • Mixed-method design utilized a survey and interviews to assess OCOP entities' readiness for digital adoption and related challenges.
  • Increasing digital literacy could drive more effective participation of younger producers in OCOP initiatives.

Cite This Study

Tình et al. (2025) studied this question.

synapsesocial.com/papers/68d45e4431b076d99fa5e2abhttps://doi.org/10.21744/ijbem.v8n3.2445
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Also Consider

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  1. 1Examining the Interplay of Consumer Behavior and Local Community Engagement in the Success of OCOP Initiatives: A Case Study of Nghe an Province, Vietnam2024
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  3. 3DIGITAL TRANSFORMATION IN AGRICULTURE IN VIETNAM: TRENDS, OPPORTUNITIES, AND CHALLENGES2025
  4. 4Investigating the Determinants of Repeat Purchase Intentions for One Commune One Products in Digital Platforms2025 · 1 citations
  5. 5The impact of intellectual property rights protection on enhancing the value of OCOP products in Vietnam2025