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September 17, 2025International Journal of Accounting and Economics StudiesOpen Access

The Impact of Social Media on Organizational Innovation in Cultural Institutions: A Mediation Analysis of Visitor Co-Creation and Competitive Performance

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Authors

ARAde Asria RadianyPancasila University HMHalek Mu’minINTI International University DDarmaSehan University

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Implication

Mixed-methods analysis reveals social media enhances competitive performance in cultural institutions, indicating visitor co-creation as a crucial mediator.

Key Points

Social media adoption significantly enhances organizational innovation capabilities, leading to better competitive performance.
Visitor co-creation fully mediates the relationship between social media use and competitive performance, explaining 73% of the total effect.
Data was collected from 412 cultural institutions in Indonesia, using a mixed-methods approach for comprehensive analysis.
The findings encourage cultural managers to focus on social media platforms to drive innovation and maintain competitive advantage.

Cite This Study

Radiany et al. (2025) studied this question.

synapsesocial.com/papers/68d4604031b076d99fa5f3e5 https://doi.org/10.14419/gbzzek97

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Implication

Mixed-methods analysis reveals social media enhances competitive performance in cultural institutions, indicating visitor co-creation as a crucial mediator.

The Impact of Social Media on Organizational Innovation in Cultural Institutions: A Mediation Analysis of Visitor Co-Creation and Competitive Performance

Discussion

Member takes

Implication

Key Points

Cite This Study

The Impact of Social Media on Organizational Innovation in Cultural Institutions: A Mediation Analysis of Visitor Co-Creation and Competitive Performance

Discussion

Member takes

Implication

Key Points

Cite This Study

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