Qualitative analysis highlights risks and opportunities in Indigo Airlines' international expansion strategy, indicating the need for adaptive market positioning.
Indigo Airlines India's largest domestic airline is expanding into the international market by introducing new long-haul and short-haul routes This paper examines the strategic rationale risks and opportunities associated with Indigo's international expansion Through qualitative analysis of Indigo's low-cost carrier model global competition fleet management market positioning and financial considerations this research identifies the challenges the airline faces from state-backed carriers such as Emirates and Qatar Airways The hybrid Indigo Stretch model aims to attract price-sensitive yet aspirational travellers This research contributes to understanding how a domestic low-cost carrier can evolve into a global player
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